Posts Tagged ‘production’

My Ignite Tulsa #3 Talk

You may recall that I was selected to give  a talk at Ignite Tulsa #3 last fall.  They usually tape the talks and put them up on YouTube a few weeks later, but unfortunately technical difficulties and other obligations kept the videos from being finished in a timely manner.  That’s certainly something I can understand, and relate to! But, without further ado, the web premiere of Jory’s Ignite Tulsa talk:

Hopefully it wasn’t as painful for you to watch as it was for me, haha.


06 2011

Visual Candy

I finally watched The Social Network last night, just in time to appreciate its winning 4 Golden Globes.  What took me so long, you ask? I’m not entirely sure, but it had a lot to do with my personal opinions about Facebook, the knowledge that the film was not exactly a true story, and of course my own experience building a social network.

But all my misgivings about the film were completely transformed by one scene:

My heart just about exploded when I saw the tilt-shift. I love the effect in photography,  but there’s just something mesmerizing about seeing it in video.  It’s also sped up just a little bit, which gives the whole scene a model-like effect. There are a few tutorials out there about achieving the tilt-shift effect in post if one can’t afford the $2,000 price tag for a TS lens, but it’s definitely not beginner stuff. Also, I’m relatively certain that at least part of the film was shot on DSLRs, but I can’t find any source to confirm this suspicion just yet.

I’m also a sucker for changes in depth of field.  I agree it can be overdone, and it seems to be the effect du jour of late, but I think it’s totally appropriate in this scene.  I think the difficulty of the sport is emphasized when we see the rowers moving in and out of focus, and we get a feel for the importance of the race when we see the focus placed exactly on the row boats in an extreme wide shot.

The color of this scene is like visual candy.  When going for a dramatic effect like tilt-shift, it’s extremely important that your colors are consistent throughout the frame.  The greens and yellows are appropriately vivid against the muted, dramatic blues and grays of the sky and water.  In this case, the color matched the mood of the scene very well, and no one looked orange! Finally, I loved how the Peer Gynt remix added to the excitement of the race.

This scene changed my overall opinion about the movie. Utimately, I think the story is just okay; but the photography and attention to detail and getting things right technically made me really appreciate the film.

Did you see it? What did you think about the movie and/or its accolades?


01 2011

Project Wrap: EJPPG Frequently Asked Questions Videos

This project actually wrapped a few weeks ago, but I’m just now getting around to writing about it and sharing it here.  Eskimo Joe’s Promotional Products Group held a client day and product exhibition in June, and I was asked to shoot interviews with EJPPG clients about their experiences with the company.  I asked each interviewee similar questions about EJPPG’s services, and edited the footage into seven, 1:30 minute or less videos.  Each video is edited to go along with a Frequently Asked Question on EJPPG’s website.  For example, the above video was edited to go along with the FAQ, “What can people order from EJPPG?”

I thought the concept of letting the clients answer the frequently asked questions was fun and different, and certainly reinforces the idea that EJPPG clients are happy customers.  The other videos answer questions about the quoting process, art department, and customer satisfaction guarantee.  Hopefully, EJPPG will update their site soon so I can link to all of the videos (I’m only sharing one since the EJPPG FAQ page isn’t finished yet).

This footage was shot with a Sony HVR-Z1U and edited in FCP 7.  I used a great filter from Lyric Media on some of the interviews that were shot when it got cloudy later in the day – it’s called ‘Shadow-Highlight.’ It gave much more natural results than just upping the brightness and contrast. Also, I have no idea why Vimeo decided to crop and squeeze a full-HD, 1920×1080 video. Obviously, I need to look in to that issue!


09 2010