This website has long been my catch-all web presence. I’ve tried making it a sort of ‘one-size-fits-all’ space for my blog, professional and personal portfolios, and social connections; but I’ve never been quite happy with how it all fit together.
In truth, it didn’t. Like many other products, if you try to make your website do everything, chances are it won’t be very good at anything in particular. Co-mingling my personal life with my professional work on this blog sent mixed messages that didn’t do much to support my personal branding efforts. That’s what I saw as I monitored this site’s analytics. Pages displaying my past work didn’t generate any meaningful traffic. And the hacks that had to be done to display that work in this theme and template on a static Wordpress site didn’t make it look its best.
With help from my favorite graphic designer, Michael Champlin, I’ve now split the two conflicting personalities on thestoryofjory.com. The new site, joryburson.com, will be home to an edited collection of past work tailored to individual companies through the use of a ‘hire’ subdomain. And I’ll be free to continue blogging about whatever I fancy on this site, without much worry about confusing a potential employer. As an added bonus, it’s quite a bit easier to navigate with fewer pages!