thestoryofjory.com

This project actually wrapped a few weeks ago, but I’m just now getting around to writing about it and sharing it here.  Eskimo Joe’s Promotional Products Group held a client day and product exhibition in June, and I was asked to shoot interviews with EJPPG clients about their experiences with the company.  I asked each interviewee similar questions about EJPPG’s services, and edited the footage into seven, 1:30 minute or less videos.  Each video is edited to go along with a Frequently Asked Question on EJPPG’s website.  For example, the above video was edited to go along with the FAQ, “What can people order from EJPPG?”

I thought the concept of letting the clients answer the frequently asked questions was fun and different, and certainly reinforces the idea that EJPPG clients are happy customers.  The other videos answer questions about the quoting process, art department, and customer satisfaction guarantee.  Hopefully, EJPPG will update their site soon so I can link to all of the videos (I’m only sharing one since the EJPPG FAQ page isn’t finished yet).

This footage was shot with a Sony HVR-Z1U and edited in FCP 7.  I used a great filter from Lyric Media on some of the interviews that were shot when it got cloudy later in the day – it’s called ‘Shadow-Highlight.’ It gave much more natural results than just upping the brightness and contrast. Also, I have no idea why Vimeo decided to crop and squeeze a full-HD, 1920×1080 video. Obviously, I need to look in to that issue!