thestoryofjory.com

I finally watched The Social Network last night, just in time to appreciate its winning 4 Golden Globes.  What took me so long, you ask? I’m not entirely sure, but it had a lot to do with my personal opinions about Facebook, the knowledge that the film was not exactly a true story, and of course my own experience building a social network.

But all my misgivings about the film were completely transformed by one scene:

My heart just about exploded when I saw the tilt-shift. I love the effect in photography,  but there’s just something mesmerizing about seeing it in video.  It’s also sped up just a little bit, which gives the whole scene a model-like effect. There are a few tutorials out there about achieving the tilt-shift effect in post if one can’t afford the $2,000 price tag for a TS lens, but it’s definitely not beginner stuff. Also, I’m relatively certain that at least part of the film was shot on DSLRs, but I can’t find any source to confirm this suspicion just yet.

I’m also a sucker for changes in depth of field.  I agree it can be overdone, and it seems to be the effect du jour of late, but I think it’s totally appropriate in this scene.  I think the difficulty of the sport is emphasized when we see the rowers moving in and out of focus, and we get a feel for the importance of the race when we see the focus placed exactly on the row boats in an extreme wide shot.

The color of this scene is like visual candy.  When going for a dramatic effect like tilt-shift, it’s extremely important that your colors are consistent throughout the frame.  The greens and yellows are appropriately vivid against the muted, dramatic blues and grays of the sky and water.  In this case, the color matched the mood of the scene very well, and no one looked orange! Finally, I loved how the Peer Gynt remix added to the excitement of the race.

This scene changed my overall opinion about the movie. Utimately, I think the story is just okay; but the photography and attention to detail and getting things right technically made me really appreciate the film.

Did you see it? What did you think about the movie and/or its accolades?

Here’s what I’m thinking about on the 9th anniversary of the World Trade Center attacks:

Photo from New Yorker Magazine, click photo for more of the pictorial story.

From the Qu’ran:
And We [God] caused Jesus, son of Mary, to follow, and gave him the Gospel, and placed compassion [love] and mercy in the hearts of those who followed him.

Sura Al-Hadid 57:27 (Pickthal)

I started working in the food service industry when I was a broke, 16-year-old high school student with a horse problem.  All I expected to get from those jobs was a little bit of money to spend on my horses and lessons.  Looking back on my experiences now, I realize I got a lot more than money for my trouble. Although I don’t wait tables any more, seven years in the restaurant business has definitely colored my outlook on customer service.

Never, ever judge.

At a restaurant, stereotyping your table is the name of the game – and it’s no secret among waitpersons.  Certain ethnic groups, age groups, and sub-cultural groups tend to be avoided because of the perception that the are difficult customers or bad tippers. Those stereotypes are so engrained that they’re practically part of your training.

Except that they’re not really true.

The best tips I remember receiving, and some of the best customers I had, were from these groups.  Ironically, the worst customer I remember serving was a former country-music star – she was horribly rude from the get-go, impossibly impatient, and a bad tipper (I would’ve chocked it up to her having a bad day, but I waited on her on more than one occasion).

I learned that the pre-judging and the stereotyping turned into a self-fulfilling prophecy. If I walked to the table expecting that they would be difficult or tip poorly, it affected my service to them in small ways and ultimately, they would reinforce the stereotype.  Getting rid of those stereotypical thoughts (which isn’t easy) helped me give better service to all groups and thus, receive better tips. But really, it’s the same with all customer service issues – get rid of the stereotypes and you’ll give better customer service and you’ll have happy, returning customers.

Be pro-active.

Waiting tables is a study in problem-solving. It’s a constant game of logic and strategy; like Risk, but with fewer tanks. You’re anticipating the needs of your tables (He’s going to need a refill in two minutes) while managing your resources (Do I need to get more ranch from the walk-in?) and dodging bombs from the hostess (Hey, we triple-sat you!).

Being proactive throughout the shift helps you stay prepared when the bombs drop and you’re in the weeds. Keeping my change organized, silverware rolled and tickets printed helped me stay ahead of most problems, most of the time.  When problems did arise, I realized that being honest with my customers and pro-active about the solution kept them happy despite my mistake. It’s not easy admitting that you forgot to put a table’s order in. But telling them up front what you did and what you’re going to do about it lets them know you care about their experience and that you want to make it right. If only all companies could figure that out…

Don’t be afraid if someone asks to see your manager.

It’s not always a bad thing when someone asks to see your boss or manager.  Sometimes tables want to compliment the management on the food or service they received.  If you’ve done your best to deliver good service, you probably have nothing to worry about.

If a table asks to see your manager, chances are you already know the reason (you made a mistake, food was wrong, etc.) and hopefully you’ve talked to the guests about their issue.  If that’s the case, tell your manager why the table wants to talk and send him right over.  Customers want to be able to talk to the people in charge, not just the people who “just work here.” When they give their feedback to a manager, there’s a perception that something is going to be done with the information; that it hasn’t fallen on deaf ears.  Give your customers an opportunity to talk to the person in charge – they’ll appreciate it.