thestoryofjory.com

Last week I started a new segment called Looking Local.  The objective was to analyze local television commercials and offer constructive criticism about how they could be improved.  Well, @adbrad must’ve been reading my mind, because that same day he posted a link to Blue 7’s new commercial – and it is fantastic!! Have a look:

So this week, I’m sharing an example of a local TV commercial done right.  There’s a lot of personality in this commercial that really reflects what the atmosphere of the store must be like.  It conveys in a simple way that there is something for children to young adults, that it would be a good place to find gifts, and that they cater to a modern clientele.  Further, the choice of soundtrack is perfect for the demographic and attitude of the commercial – Sheree Chamberlain is popular among modern, young professionals in Oklahoma. I really think Creative Vega & Blue 7 hit it out of the park with this commercial & I look forward to seeing what they come up with next.